Performance Marketing Specialist (Paid Ads) - Remote

Posted 2 days ago

Marketing

Full Time

Azerbaijan

Performance Marketing

Overview

We are looking for a results-driven Performance Marketing Specialist to create, manage, and optimize high-performing ad campaigns for our crypto casino platforms. The ideal candidate has hands-on experience with Google Ads, Facebook Ads (with cloaking), TikTok, and native ad networks, understands traffic monetization, and knows how to scale campaigns profitably.

In Short

Plan, launch, and optimize paid campaigns across Google, Facebook (with cloaking), TikTok, and native ad networks.
Develop and execute strategies to scale traffic profitably while staying within KPI targets (CPA, ROI, ROAS).
Conduct A/B tests on creatives, landing pages, and funnels to improve conversion rates.
Manage ad budgets efficiently and allocate spend to the most profitable campaigns.
Utilize tracker tools for performance monitoring and optimization.
Collaborate with design teams to create compelling ad creatives tailored to different networks and audiences.
Ensure compliance with ad platform rules and implement cloaking solutions where necessary.
Analyze performance metrics, prepare regular reports, and identify growth opportunities.
Research and test new traffic sources, ad formats, and tools to maintain a competitive edge.

Requirements

Hands-on experience with Google Ads, Facebook Ads, TikTok, and native ad networks.
Understanding of traffic monetization strategies.
Experience in the iGaming or crypto industry.
Strong analytical skills and data-driven mindset.
Proficiency in A/B testing methodologies.
Ability to manage and optimize ad budgets effectively.
Familiarity with performance monitoring tools.
Creative thinking and collaboration skills.
Knowledge of ad platform compliance and cloaking solutions.

Benefits

Opportunity to work in a dynamic and fast-paced environment.
Engagement in innovative marketing strategies.
Collaboration with a talented team.
Potential for career growth in the marketing field.
Flexible working hours.

Sigma Marketing

Sigma Marketing is a dynamic and innovative company operating in the iGaming industry, focused on enhancing digital marketing strategies through a robust SEO framework. With a remote work culture that spans Eastern Europe, the Caucasus, and surrounding regions, Sigma Marketing is dedicated to driving measurable improvements in organic visibility, traffic, and conversion rates. The company values collaboration among its digital team, which includes developers, content writers, and marketing managers, to execute high-impact SEO strategies across various regions and verticals. Sigma Marketing is committed to leveraging technical expertise, on-page optimization, and off-page strategies to achieve its goals.

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