Senior Lifecycle Marketing Strategist - Remote

Overview

Shaw/Scott is seeking a strategic, data-driven, and forward-thinking Senior Marketing Strategist who thrives on solving complex challenges and shaping the future of customer engagement. This role is ideal for someone who blends deep technical and analytical expertise with a creative, solutions-focused mindset.

In Short

• Lead data-driven strategic initiatives across email, SMS, mobile, and emerging channels.
• Incorporate modular design systems and AI-ready frameworks into client email programs.
• Recommend systems and practices for AI-driven marketing technologies.
• Translate complex data into actionable insights.
• Develop measurement frameworks and testing roadmaps.
• Serve as a trusted advisor to clients with innovative strategies.
• Continuously scan for emerging trends and technologies.
• Collaborate with cross-functional teams to implement strategies.
• Deliver engaging presentations and workshops.
• Contribute to Shaw/Scott's thought leadership.

Requirements

• 5+ years in digital marketing strategy with expertise in data analytics.
• Proven track record of innovative problem-solving.
• Understanding of marketing technology ecosystems.
• Strong analytical and quantitative skills.
• Exceptional communication and storytelling skills.
• Self-starting, organized, and adaptable.
• Bachelor's degree required; Master's degree preferred.

Benefits

• 100% remote work environment.
• Competitive salary based on experience.
• Additional benefits in accordance with company policy.