Growth Marketing Manager - Remote

Overview

Sentry is on a mission to help developers write better software faster by building performance and error monitoring tools.

In Short

• Manage and execute a multi-channel ad and sponsorship strategy.
• Oversee execution between external agencies, vendors, and internal teams.
• Create monthly reports with key insights and optimization opportunities.
• Analyze funnel performance and develop strategies to improve user journey.
• Develop and manage digital assets aligned to campaign goals.
• Lead multi-channel digital strategy across paid channels.
• Manage digital partnerships with influencers and publications.
• Conduct A/B experiments to optimize digital performance.
• Share performance insights across teams.
• Monitor market trends and recommend actions for site discoverability.

Requirements

• 7+ years of marketing experience for technical audiences in B2B software.
• 3+ years of experience analyzing and optimizing marketing performance.
• 5+ years managing top-of-funnel acquisition with digital marketing knowledge.
• Strong ability to connect digital marketing strategies to customer journeys.
• Growth mindset to unlock new channels and partnerships.
• Proficiency in paid search and paid social targeting technical audiences.
• Advanced analytics experience using tools like DataStudio, Excel, SQL.
• Strong analytical skills for reporting on CAC, CPL, ROAS, and LTV.
• Experience managing external vendors and collaborating with stakeholders.
• Meticulous attention to detail with strong project management skills.

Benefits

• Competitive salary and incentive compensation.
• Equity grants and paid time off.
• Group health insurance coverage.
• Flexible work environment with hybrid model.
• Opportunities for professional growth and development.