Marketing Specialist (HubSpot) - Remote

Overview

An overview paragraph about the job

In Short

• Own and manage the full HubSpot platform, including workflows, email sequences, landing pages, lead scoring, and reporting.
• Design and implement lead capture, nurturing, and automation strategies to support sales pipelines.
• Monitor and track key metrics (traffic, conversion rates, MQLs, SQLs) to measure pipeline contribution.
• Ensure accurate reporting and data integrity across all HubSpot campaigns.
• Train and support internal teams on HubSpot best practices.
• Continuously analyze and optimize campaigns using HubSpot performance data.
• Refine workflows and automations to maximize efficiency and lead conversion.
• Provide leadership with detailed insights and actionable recommendations.
• Partner with marketing, sales, and product teams to align HubSpot strategies with overall goals.
• Support posting and management across LinkedIn, Meta (Facebook/Instagram), and other platforms.

Requirements

• 2+ years of hands-on HubSpot CRM/Marketing Hub experience (automation, workflows, landing pages, reporting).
• Proven success in optimizing HubSpot campaigns to generate qualified leads.
• Strong written and verbal communication skills for content and reporting.
• Ability to analyze and act on performance insights using HubSpot’s reporting tools.
• Solid project management skills to organize tasks and meet deadlines.
• Bonus: experience in social media management across LinkedIn and Meta.

Benefits

• Proactive and self-motivated with an ownership mindset.
• Highly organized, detail-oriented, and execution-focused.
• Strong communicator, able to present insights clearly to leadership.
• Creative thinker who contributes to campaign ideas and strategy.
• Comfortable balancing strategic planning with hands-on implementation.