B2B Software Marketing Director - Remote

Overview

Sarmad is seeking a strategic and dynamic B2B Software Marketing Director to lead our marketing initiatives for our software solutions aimed at businesses. In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth in the B2B space. You will work closely with cross-functional teams, including sales, product development, and customer support, to ensure alignment and successful execution of marketing activities.

In Short

• Develop and implement a B2B marketing strategy that aligns with the company's business objectives.
• Create and manage marketing campaigns to promote software solutions to business clients.
• Conduct market research to understand customer needs, industry trends, and competitive landscape.
• Oversee the creation of compelling marketing content, including case studies, whitepapers, blogs, and presentations.
• Lead and mentor the marketing team, fostering a culture of creativity and performance excellence.
• Collaborate with the sales team to develop go-to-market strategies and support lead generation efforts.
• Analyze marketing performance and ROI metrics to optimize campaigns and drive improvement.
• Establish partnerships with key industry players and influencers to enhance brand visibility.
• Stay current with B2B marketing best practices and emerging trends in technology and software.

Requirements

• Proven experience in B2B marketing, preferably in the software industry.
• Strong understanding of marketing principles and best practices.
• Excellent communication and interpersonal skills.
• Ability to analyze data and derive actionable insights.
• Leadership experience with the ability to inspire and motivate a team.
• Experience with digital marketing tools and platforms.
• Ability to manage multiple projects and meet deadlines.
• Creative thinking and problem-solving skills.
• Knowledge of SEO and content marketing strategies.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to work in a dynamic and innovative environment.
• Professional development and training opportunities.
• Flexible working hours.
• Health and wellness benefits.