Director of Marketing & Ecommerce - Remote

Posted Yesterday

Marketing

Full Time

USA

Marketing

ECommerce

Digital Strategy

Performance Marketing

Brand Strategy

Customer Retention

Content Strategy

Overview

Rocky Talkie is seeking a strategic leader to serve as our Director of Marketing & eCommerce. This is a critical executive role with full ownership over our direct-to-consumer (DTC) revenue, brand strategy, and digital experience. You’ll set the vision for growth across performance marketing, retention, site experience, and content strategy with a hands-on approach.

In Short

Lead the marketing and eCommerce strategy for Rocky Talkie.
Own direct-to-consumer revenue and brand strategy.
Develop vision for growth across various marketing channels.
Implement performance marketing and customer retention strategies.
Enhance site experience and content strategy.
Work with a hands-on approach while balancing big-picture thinking.
Expand marketing efforts to reach new customers.
Guide and scale the marketing function with an entrepreneurial mindset.
Focus on community-centered marketing initiatives.
Contribute to a fast-growing outdoor brand.

Requirements

Proven experience in marketing and eCommerce leadership.
Strong understanding of digital marketing strategies.
Ability to develop and implement effective marketing plans.
Experience in performance marketing and customer retention.
Excellent communication and leadership skills.
Entrepreneurial mindset with a hands-on approach.
Passion for outdoor brands and community engagement.
Ability to analyze and leverage data for decision-making.
Experience in brand strategy and content development.
Ability to work in a fast-paced environment.

Benefits

Opportunity to lead a growing brand in the outdoor industry.
Collaborative and passionate work environment.
Potential for career growth and development.
Flexible working conditions.
Competitive compensation package.
Access to outdoor activities and community events.
Supportive team culture focused on innovation.
Work with a dedicated and passionate customer base.
Contribute to meaningful marketing initiatives.
Engagement with the mountain community.

Rocky Talkie

Rocky Talkie is a fast-growing outdoor brand deeply rooted in the mountain community, known for its passionate customer base. The company focuses on a community-centered approach to marketing, emphasizing honesty and informative content. With a commitment to expanding its reach, Rocky Talkie aims to enhance its direct-to-consumer revenue and digital experience through strategic leadership in marketing and eCommerce.

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