CRM Content Manager - Remote

Overview

As a CRM Content Manager, you will be responsible for creating and managing compelling content for our Customer Relationship Management (CRM) initiatives.

In Short

• Create and optimize content for CRM campaigns across multiple channels, including email, SMS, push notifications, and social media.
• Develop and implement content strategies to boost customer engagement and retention.
• Collaborate with CRM and design teams to align text and visuals for consistent messaging.
• Oversee content placement and management using CMS tools to ensure accuracy, consistency, and optimal user experience.
• Ensure brand consistency and maintain the desired tone of voice across all CRM communications.
• Monitor CRM trends and audience behavior, applying insights to optimize content strategies.
• Maintain content calendars to ensure timely delivery of all CRM materials.

Requirements

• Experience in content management, preferably in the iGaming industry (casino & betting) or related fields.
• English proficiency at B2 level or higher.
• Proven experience in writing marketing content for email, SMS, push notifications, and social media.
• Basic understanding of the sports and gambling markets, including audience specifics and trends.
• Familiarity with CMS tools and email automation tools.
• Basic proficiency in Figma or similar design collaboration tools.
• Analytical skills, with experience in A/B testing and performance optimization.
• Teamwork and communication skills, with the ability to work effectively in cross-functional teams.
• Knowledge of gambling regulations and responsible gaming practices is a plus.
• Basic knowledge of HTML/CSS is a plus.

Benefits

• Children Allowance
• Mental Health Support
• Sport Activities
• Language Courses
• Automotive Services
• Veterinary Services
• Home Office Setup Assistance
• Dental Services
• Books and Stationery
• Training Compensation
• And yes, even Massage!