Brand Copywriter - Remote

Overview

RetailMeNot is looking for a Brand Copywriter to help shape how our brand shows up across campaigns, channels, and retail moments. This role sits at the intersection of brand storytelling and performance-aware marketing, bringing clarity, confidence, and conversion-minded thinking to our copy.

In Short

• Write and edit short- and long-form marketing copy across web, social, landing pages, video scripts, and lifecycle channels for multiple campaigns in a fast-paced environment
• Develop campaign messaging frameworks, headlines, taglines, CTAs, and supporting copy in partnership with design and marketing
• Support seasonal moments and tentpole campaigns (e.g., Black Friday, SaveCation, brand milestones)
• Translate promotions, deals, and savings opportunities into clear, shopper-friendly storytelling
• Optimize copy using performance data, A/B testing insights, and channel best practices
• Balance brand voice with clarity, urgency, and relevance—without sacrificing trust
• Partner closely with brand designers to concept and execute campaigns where copy and design are developed together
• Help define, maintain, and evolve RetailMeNot’s brand voice, tone, and copy guidelines
• Audit and refresh existing content to improve clarity, consistency, and effectiveness
• Participate in brainstorming, creative reviews, and rapid iteration

Requirements

• 4-5 years of experience writing brand and marketing copy in fast-paced in-house or agency environments
• Strong portfolio demonstrating campaign, brand, and performance-aware copy across multiple channels
• Proven ability to write both storytelling-driven content (social, video, long-form email) and conversion-focused copy (push, CTAs, paid)
• Experience working closely with designers and cross-functional partners
• Familiarity with SEO, conversion principles, and A/B testing
• Highly organized with strong attention to detail and deadlines
• Bachelor’s degree in Marketing, Advertising, Creative Writing, or related field (or equivalent experience)

Benefits

• Competitive salaries and robust health and wellness-focused benefits
• Comprehensive medical, dental, and vision coverage
• Flexible Spending Accounts (FSAs) and 401(k) with company match
• Employee Stock Purchase Plan
• Work-life balance with Flexible Time Off and Volunteer Time Off
• Family building and caregiving support
• Fitness Reimbursement and access to wellness programs
• Professional growth through educational support and mentorship programs
• Employee engagement programs and recognition awards