Product Marketing Lead (Web Funnels) - Remote

Overview

Reface leverages AI to create innovative consumer mobile products for millions of people. We’ve historically focused on mobile, but over the last year, we’ve built products in new verticals where we see a massive opportunity to expand through web funnels.

Now we need a driven Product Marketing Lead to make it happen.

In Short

• Develop and execute a web funnel strategy for our AI-powered products in the health & fitness vertical and beyond.
• Collaborate closely with the broader marketing team and Product Owners to ensure seamless integration between user pain points, product value proposition, and the product itself.
• Experiment rapidly with funnel components such as landing pages, user flows, conversion rates, and pricing models.
• Partner with finance and legal teams to manage payment provider integrations and ensure compliance.
• Scale the web funnels processes, infrastructure and the team as we grow.

Requirements

• 3+ years of hands-on experience creating and optimizing web funnels (preferably for digital products such as health & fitness or lifestyle apps).
• Proven success leading at least one web funnel with quantifiable results.
• Strong analytical mindset; comfortable with funnel metrics, A/B testing, and growth experimentation. A genuine interest in marketing and understanding user psychology (“what makes people tick”).
• Solid understanding of infrastructure, payment provider setups, and relevant legalities for web funnels.
• Upper-Intermediate English or higher.
• Collaborative, structured communicator who thrives in cross-functional teams, isn’t afraid to fail, and learns quickly.

Benefits

• A lead position in a fast-growing AI consumer products company.
• The autonomy to build a new vertical from the ground up.
• Direct collaboration with co-CEOs and Product Owners.
• A culture that values experimentation and growth.
• Competitive compensation and benefits (details provided during interview).
• Unlimited vacation.
• Medical insurance and sick leaves.
• Learning&Training budget.
• Corporate discount from partners.
• Supportive team and feedback culture.
• Nice and comfortable office in Kyiv.
• Remote work.