Head of Product Marketing - Remote

Overview

Raft is looking for a strategic and innovative Head of Product Marketing to lead the go-to-market strategy and positioning of our cutting-edge solutions for the Department of Defense (DoD) and federal government sectors.

In Short

• Lead the go-to-market strategy and positioning for Raft's solutions.
• Develop and execute product positioning and messaging.
• Define and execute go-to-market strategies for product launches.
• Conduct market research to understand customer needs and market trends.
• Lead the creation of product-focused content.
• Foster collaboration between product, growth, delivery, and marketing teams.
• Define KPIs for product marketing initiatives.
• Provide insights and recommendations to drive business outcomes.
• Enable sales teams with high-impact collateral.
• Drive product adoption and empower decision-makers.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 10+ years of experience in product marketing.
• Proven success in launching products in regulated markets.
• Exceptional storytelling and communication skills.
• Strong understanding of data-driven marketing and analytics.
• Demonstrated ability to lead cross-functional teams.
• Familiarity with CRM tools and marketing automation platforms.
• Understanding of data, AI/ML, and DDIL solutions is a plus.

Benefits

• Highly competitive salary.
• Fully covered healthcare, dental, and vision coverage + 401(k).
• Take as you need PTO + 11 paid holidays.
• Education & training benefits.
• Annual budget for tech/gadgets needs.
• Monthly box of snacks.
• Remote, hybrid, and flexible work options.
• Team off-site in fun places.
• Generous Referral Bonuses.
• And More!