Marketing Operations Analyst II - Remote

Overview

The Marketing Operations Analyst II is responsible for lead and pipeline reporting, ensuring accurate data tracking, performance measurement, and insights to drive marketing and sales alignment.

In Short

• Lead & Pipeline Reporting
• Manage lead flow tracking and reporting from marketing campaigns into HubSpot and CRM (Salesforce preferred)
• Track and analyze pipeline performance and lead conversion rates
• Build dashboards in CRM, Looker Studio, Tableau, and Power BI
• Develop marketing attribution models
• Monitor Google Analytics and Google Ads performance
• Implement Google Tag Manager configurations
• Ensure compliance with data privacy regulations
• 5+ years of experience required
• Proficiency in BigQuery and data visualization tools

Requirements

• Strong expertise in lead management and revenue reporting
• Experience with data visualization tools
• Knowledge of marketing attribution modeling
• Familiarity with CRM systems
• Ability to interpret complex data sets
• Experience with SQL, Python, or R is a plus
• Certifications in HubSpot or Google Analytics are a plus
• Strong analytical skills
• Excellent communication skills
• Detail-oriented and organized

Benefits

• Opportunity to work in a dynamic marketing team
• Flexible working environment
• Professional development opportunities
• Health and wellness benefits
• Collaborative company culture