Digital Marketing Specialist - Remote

Overview

Our client, a fast-growing brand focused on digital marketing and eCommerce growth, is seeking a Digital Marketing Specialist to manage and scale ad campaigns on TikTok and the TikTok Creator Marketplace. This role requires a deep understanding of TikTok’s advertising ecosystem, data-driven performance marketing, and creative ad execution. If you are savvy with TikTok ads, thrive on optimizing campaigns for growth, and have a pulse on TikTok trends, we encourage you to apply.

In Short

• TikTok Ad Campaign Management: Set up, run, and optimize paid ad campaigns on TikTok Ads Manager to maximize performance.
• Performance Tracking & Optimization: Continuously monitor ad performance, A/B test creatives, and adjust targeting strategies to achieve higher engagement and ROI.
• TikTok Creator Marketplace Management: Oversee creator collaborations, manage influencer partnerships, and leverage UGC content to enhance ad performance.
• Ad Creative Development: Collaborate with designers and content creators to develop high-converting ad creatives, including video ads and static promotions.
• Audience Targeting & Segmentation: Utilize TikTok’s audience insights to define and refine the ideal customer profile (ICP) for precise targeting.
• Trend Analysis & Innovation: Stay ahead of TikTok trends, ad formats, and algorithm updates to inform strategy and enhance ad effectiveness.
• Budget Management & Scaling: Allocate ad spend efficiently to ensure optimal cost per acquisition (CPA) and return on ad spend (ROAS).
• Reporting & Data Insights: Generate performance reports, analyze key metrics, and provide strategic recommendations for campaign improvements.

Requirements

• 2+ years of experience in paid social media advertising, with a focus on TikTok Ads.
• Proven track record of scaling ad campaigns on TikTok and optimizing for conversions.
• Proficiency in TikTok Ads Manager and the TikTok Creator Marketplace.
• Strong data analysis skills with the ability to track, interpret, and optimize campaign performance.
• Ability to create and test high-performing ad creatives (UGC, video ads, static ads).
• Audience targeting and segmentation expertise, leveraging TikTok’s ad tools for effective reach.
• Proficiency in A/B testing, ad budgeting, and bid strategy optimization.
• Knowledge of influencer marketing strategies and leveraging creators for ad amplification.

Benefits

• Highly analytical and data-driven, with a strong performance marketing mindset.
• Creative and trend-savvy, with a deep understanding of TikTok culture and viral content.
• Proactive and self-motivated, able to manage campaigns independently while optimizing for growth.
• Adaptable and fast learner, staying ahead of TikTok’s evolving ad landscape.