UK Campaign Specialist - Remote

Overview

As the UK Campaign Specialist, you will develop and execute strategies to increase repeat business in the B2B channel, ensuring high levels of customer engagement and retention. You will play a key role in localising and delivering global consumer campaigns while working collaboratively with marketing, sales, and global teams to enhance customer experiences and business outcomes.

In Short

• Monitor key metrics like customer churn rate and engagement patterns.
• Identify at-risk customer segments and implement targeted retention strategies.
• Create and manage B2B campaigns in collaboration with sales teams.
• Develop targeted email campaigns and engagement programs.
• Track and analyze retention campaign performance.
• Work closely with marketing, sales, and customer support teams.
• Collaborate with global teams to drive efficiencies in initiatives.
• Ensure high-quality execution of campaigns.
• Develop and maintain customer journey maps.

Requirements

• Strong experience in marketing automation tools such as HubSpot and Salesforce Marketing Cloud.
• A deep understanding of customer segmentation and event-based data.
• Experience briefing creative and content teams.
• Ability to design customer journeys that align with business goals.
• A track record of managing multiple projects effectively.
• Experience working with regional and global teams.

Benefits

• Incentive scheme based on company-wide targets and individual KPIs.
• Generous benefits including pension and private medical healthcare.
• Work alongside an experienced team.
• Regular virtual and face-to-face events.
• Flexible hours and a hybrid work environment.
• Self-led online learning and formal leadership development programs.
• Company-wide hackathons for collaboration.
• Global Value Ambassador Program for employee initiatives.