Strategic Market Segment Director – Government Sector - Remote

Overview

The Strategic Market Segment Director – Government Sector will define and lead PrePass’s go-to-market strategy for the public sector, collaborating cross-functionally to drive growth and influence market direction.

In Short

• Develop and execute a comprehensive segmentation strategy for the government sector.
• Lead competitive, market, and policy analyses.
• Craft compelling value propositions and messaging.
• Create and operationalize go-to-market plans.
• Collaborate with Product Management on roadmap priorities.
• Serve as a key strategic liaison with public sector partners.
• Represent PrePass at government and industry forums.
• Define and monitor KPIs for market penetration.
• Drive continuous improvement in customer engagement.

Requirements

• 10+ years of experience in strategic marketing or business strategy.
• Proven success in market segmentation and go-to-market strategies.
• Deep understanding of public sector funding and procurement.
• Strong analytical and storytelling abilities.
• Excellent communication and collaboration skills.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

Benefits

• Robust benefit package including medical, dental, and vision.
• Paid Time Off including vacation and holidays.
• 401(k) plan with employer match.
• Company-funded lifestyle account for well-being.
• Tuition Reimbursement Program.
• Employee Assistance Program available at no cost.
• Community Give-Back initiatives.
• Culture focusing on employee development.