Marketing Manager - Remote

Overview

Pomelo Care is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend.

In Short

• Optimize patient enrollment funnel to increase enrollment rate.
• Execute and optimize omnichannel marketing strategies.
• Define segmentation strategies and build patient marketing journeys.
• Measure performance using multivariate A/B tests.
• Manage multi-channel enrollment campaigns.
• Develop reports and dashboards with the Data team.
• Collaborate with Marketing, Customer Success, Outreach, and Clinical teams.
• Manage relationships with external agencies and vendors.
• Ensure compliance with applicable laws.

Requirements

• 4+ years of experience in B2B2C lifecycle, growth, or email marketing.
• Strong analytical skills and attention to detail.
• Experience running A/B tests.
• Comfortable with ambiguity and fast-paced environments.
• Knowledge of marketing automation platforms and CRMs.

Benefits

• Competitive healthcare benefits.
• Generous equity compensation.
• Unlimited vacation.
• Membership in the First Round Network.