Director of Growth Marketing, New Ventures - Remote

Overview

Pomelo Care is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend.

In Short

• Lead the marketing strategy and execution for our new women’s health offering.
• Develop and execute a multi-channel growth strategy across various channels.
• Rapidly design, launch, and iterate on tests to identify product–channel fit.
• Set up and own marketing analytics, attribution models, and core growth KPIs.
• Plan, forecast, and allocate marketing budgets to maximize efficiency.
• Recruit and manage resources to support growth objectives.
• Collaborate with Product, Clinical, and Operations teams.
• Drive revenue, CAC, and LTV outcomes.
• Significant experience in growth/performance marketing.
• Proven success in building marketing for a DTC business.

Requirements

• 8+ years in growth/performance marketing, including 2+ years in management.
• Experience in a 0–1 growth environment.
• Broad channel expertise in paid search, social, affiliates, referrals, SEO, and email.
• Analytical and metrics-obsessed.
• A hands-on builder who thrives in ambiguity.

Benefits

• Competitive healthcare benefits.
• Generous equity compensation.
• Unlimited vacation.
• Membership in the First Round Network.