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Director of Growth Marketing - Remote

Posted 7 weeks ago
Marketing
Full Time
Canada

Overview

The Director of Growth Marketing at Felix will play a pivotal role in scaling digital acquisition efforts through performance-driven creative, on-platform media buying, and landing page optimization.

In Short

  • Lead and innovate growth strategies and tactics.
  • Own channel performance and uncover growth opportunities.
  • Mentor junior team members and foster collaboration.
  • Oversee production of high-impact digital creative assets.
  • Collaborate with teams for seamless execution of assets.
  • Drive conversion rate optimization through A/B testing.
  • Manage digital acquisition campaigns across multiple platforms.
  • Develop and manage affiliate marketing strategies.
  • Analyze performance data to improve efficiency and ROI.
  • Stay ahead of industry trends to identify new growth levers.

Requirements

  • 7+ years experience in growth or performance marketing.
  • Experience in digital advertising and managing campaigns.
  • Hands-on experience with CRO tools and A/B testing.
  • Experience in affiliate marketing or partner acquisition.
  • Strong analytical skills with BI tools proficiency.
  • Preferred background in DTC, e-commerce, or subscription businesses.
  • Experience in a fast-paced growth-focused environment.

Benefits

  • Full medical, dental, and vision benefits.
  • Maternity/paternity policy.
  • 4 weeks vacation (3 weeks anytime + 1 week during holidays).
  • Competitive compensation.
  • Stock option grant.
  • Remote-first work culture.
  • Collaborative and high-performing team environment.
  • Impact at an early-stage technology company.
  • Professional development opportunities.
Felix logo

Felix

Felix is Canada's pioneering end-to-end platform that offers on-demand treatment for everyday health needs. Established in 2019, Felix focuses on creating digital-first solutions that enhance access to essential healthcare services, including mental health, sexual health, and daily health management. The platform provides a comprehensive online experience that includes assessments, lab testing, prescriptions, and fast, discreet delivery, all aimed at putting patients first. With a commitment to design excellence, Felix strives to simplify healthcare experiences while removing stigma and improving accessibility for Canadians.

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