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Growth Marketing Manager (Performance & Analytics) - Remote

Posted 5 days ago
Marketing
Full Time
Germany

Overview

The Growth Marketing Manager will be responsible for planning, launching, and optimizing performance marketing campaigns across multiple platforms while managing a significant marketing budget and ensuring alignment with company goals.

In Short

  • Plan and optimize lead generation campaigns across various platforms.
  • Define and track platform-specific KPIs for campaign efficiency.
  • Build and maintain performance dashboards using analytics tools.
  • Use SQL for deep-dive analysis of campaign data.
  • Manage a performance marketing budget of up to €300K/month.
  • Run A/B and multivariate tests to improve marketing strategies.
  • Coordinate with design, development, and copy teams for aligned messaging.
  • Work closely with sales and recruiting teams for lead optimization.
  • Proven experience in managing large-scale budgets and high-volume funnels.
  • Excellent communication skills, with a strong analytical mindset.

Requirements

  • 3+ years of experience in performance marketing across major platforms.
  • Strong command of analytics tools and SQL.
  • Experience in building BI dashboards like Looker Studio or Power BI.
  • Deep understanding of attribution and conversion optimization.
  • Excellent communication in English; German is a plus.
  • Structured, analytical, and proactive approach.

Benefits

  • High-impact work with purpose in the healthcare sector.
  • Performance ownership at scale with full budget control.
  • Remote-friendly setup with access to a central Berlin office.
  • Learning budget and 27 vacation days.
  • Fast-growing, mission-driven team with flat hierarchies.
Pflegia logo

Pflegia

Pflegia is an innovative social scale-up founded in 2019, dedicated to revolutionizing the recruiting market in the healthcare sector. The company utilizes a smart matching strategy to connect healthcare professionals with employers, ensuring a fair and appreciative collaboration for both parties. Pflegia values the skills of its employees and is committed to making a genuine social impact, providing a supportive environment where team members can thrive and contribute to the future of the healthcare industry.

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