Head of SEO (Organic, Gen AI, SERP) - Remote

Overview

The Head of SEO at PetLab Co. will lead the evolution of organic search strategy, integrating traditional SEO with AI visibility across all components of the Search Engine Results Page (SERP).

In Short

• Lead PetLab Co.'s organic search strategy.
• Optimize brand presence across all SERP elements.
• Drive performance for classic SEO metrics.
• Coordinate with cross-functional teams for high-impact assets.
• Monitor third-party mentions and optimize shopping presence.
• Own tooling and reporting for SERP performance.
• Guide technical SEO implementation.
• Educate on emerging search trends.
• Collaborate with content and social teams.
• Innovate in generative search and AI-driven strategies.

Requirements

• 5+ years in SEO, with leadership experience.
• Strong understanding of technical and on-page SEO.
• Experience with generative search and AI rankings.
• Ability to navigate ambiguity and create systems.
• Cross-functional collaboration experience.
• Strategic thinker with strong communication skills.
• Innovative with a grasp of content strategy.

Benefits

• Collaborative and data-driven work environment.
• Opportunities for innovation and experimentation.
• High-growth company culture.
• Surrounded by driven and intelligent team members.
• Focus on performance and results.