Brand Content Strategist - Remote

Overview

As a Brand Content Strategist, you will help top banks understand what language resonates most with their customers and craft high-performing digital marketing content.

In Short

• Develop brand-aligned, multi-channel marketing content using Persado’s platform.
• Design and execute A/B and multivariate tests across digital marketing campaigns.
• Analyze performance data to learn what resonates with different audiences.
• Present actionable insights and strategic recommendations to clients.
• Collaborate with clients on testing strategies and campaign objectives.
• Ensure campaigns are delivered effectively and aligned with business objectives.
• Work with Operations, Customer Success, and Data Science teams to meet KPIs.

Requirements

• Experience in content strategy and digital marketing.
• Strong analytical skills and experience with A/B testing.
• Ability to collaborate effectively with clients and internal teams.
• Experience in the financial services industry is a plus.
• Ability to work CST or EST hours.

Benefits

• Work with a recognized leader in Generative AI.
• Inclusive and diverse work culture.
• Opportunity to collaborate with top brands.
• Professional development opportunities.
• Competitive salary and benefits.