Ads Campaign Coordinator - Remote

Overview

Penta Group is seeking a detail-oriented Ads Campaign Coordinator to manage and optimize multi-channel digital advertising campaigns across self-serve ad platforms. This role focuses on campaign execution, performance optimization, and collaboration with creative and analytics teams.

In Short

• Manage and execute digital advertising campaigns across various platforms.
• Monitor, troubleshoot, and optimize campaigns in real time.
• Lead A/B testing initiatives to improve ad performance.
• Oversee third-party data onboarding and QA uploads.
• Collaborate with Media and Creative teams for campaign success.
• Ensure accurate data reflection in performance dashboards.
• Manage budget allocation and pacing for campaigns.
• Stay updated on advertising trends and technologies.
• Liaise with external media vendors to optimize performance.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3-5 years of experience in digital advertising or media buying.
• Experience with analytics tools like Google Analytics.
• Proficiency in advertising platforms including Google Ads and Meta Ads Manager.
• Familiarity with visualization platforms like Looker Studio or Tableau.
• Strong attention to detail and organizational skills.
• Analytical mindset to interpret data into actionable insights.
• Preferred experience in regulated industry environments.

Benefits

• Excellent health care, vision, and dental coverage.
• Competitive retirement benefits with 401(k) matching.
• Employer paid disability and life insurance.
• Twelve weeks paid parental leave.
• Flexible paid time off and generous holiday schedule.
• Monthly stipend for cell phone.
• Optional pet insurance coverage.
• Frequent firm-wide social events and activities.
• Excellent environment for learning and growth.