Email Marketing Lead (with Klaviyo Expertise) - Remote

Overview

The Email Marketing Lead will be responsible for managing and executing email and SMS marketing strategies to drive customer acquisition, retention, and upsell for a food tech company focusing on digestive health.

In Short

• Fully remote position.
• Full-time, Independent Contractor role.
• Manage Klaviyo for email and SMS marketing.
• Design and build email templates using Klaviyo and Figma.
• Collaborate on copy that resonates with customers.
• Expand SMS marketing efforts significantly.
• Analyze performance metrics for continuous improvement.
• Coordinate with cross-functional teams for integrated marketing strategies.
• Test various elements to enhance marketing outcomes.
• Understand customer needs and tailor messaging accordingly.

Requirements

• Proven experience in email and SMS marketing.
• Strong knowledge of Klaviyo.
• Experience with A/B testing and analytics.
• Ability to design engaging email templates.
• Excellent copywriting skills.
• Familiarity with customer engagement strategies.
• Strong analytical skills to derive actionable insights.
• Ability to work independently and manage projects.
• Creative mindset with attention to detail.
• Understanding of the IBS community and its challenges is a plus.

Benefits

• Retention bonuses at 3, 6, 9, and 12 months.
• Community-driven benefits including an annual retreat.
• Opportunity to work with top startups in the US and EU.
• Flexible working hours.
• Supportive and innovative work environment.
• Engagement with a mission-driven company.
• Access to professional development opportunities.
• Work with a talented and diverse team.
• Potential for career advancement.
• Contribute to a product that improves quality of life for customers.