Google Ads and Meta Ads Specialist - Remote

Overview

Pavago is seeking a results-oriented Google Ads, Meta Ads, and Landing Page Specialist to lead paid digital campaigns that drive lead generation for our client. This role blends creative strategy with data-driven execution, owning everything from ad setup and A/B testing to landing page optimization.

In Short

• Full-Time position, remote work.
• Lead paid digital campaigns for lead generation.
• Optimize landing pages for better conversion rates.
• Manage Google and Meta campaigns from planning to execution.
• Monitor and optimize ad performance using analytics.
• Create and refine ad copy and visuals.
• Build and manage audience targeting strategies.
• Conduct keyword research for effective ad targeting.
• Deliver performance reports with insights and recommendations.
• Collaborate with internal and external teams.

Requirements

• 5+ years in digital marketing focused on Google Ads and Meta Ads.
• Experience in lead generation campaigns.
• Understanding of conversion funnel design and A/B testing.
• Proficient in Google Ads, Google Analytics, and Meta Ads Manager.
• Strong analytical and problem-solving skills.

Benefits

• Work in a collaborative and creative environment.
• Opportunity to shape impactful digital marketing strategies.
• Flexible working hours.
• Continuous learning and professional development.