Senior Copywriter, Mobile App Marketing (Contract) - Remote

Overview

We’re looking for a strategic and creative copywriter to craft compelling messaging that brings our brand and mobile app, Umi – the AI-powered family wellness coach, to life.

In Short

• Write short-form and long-form copy for various marketing channels.
• Develop App Store listing copy aligned with ASO best practices.
• Create persuasive copy to increase conversion rates.
• Collaborate with growth, brand, and product teams.
• Conduct copy testing and iterate based on performance data.
• Maintain a consistent brand voice across touchpoints.
• Stay updated with trends in mobile marketing and wellness.
• Manage multiple deadlines in a fast-paced environment.
• 7+ years of experience in marketing copywriting.
• Strong portfolio demonstrating digital ad copy and landing pages.

Requirements

• Experience writing for Meta, TikTok, YouTube, and Google UAC.
• Deep understanding of performance marketing and copy optimization.
• Excellent command of tone, grammar, and storytelling.
• Strong communication and organizational skills.
• Self-starter who can operate independently.

Benefits

• Competitive compensation.
• Comprehensive benefits package including health insurance.
• 401(k) retirement plan.
• Accrued paid time off and sick leave.
• Employee assistance program.