Media Buyer for a Marketing Company - Remote

Overview

We’re seeking a strategic Media Buyer to manage and scale paid advertising efforts across three distinct, locally operated businesses, focusing on generating qualified local leads, bookings, and foot traffic for service-based businesses.

In Short

• Plan, execute, and optimize paid media campaigns across Meta Ads, Google Ads, and TikTok/Spark Ads.
• Develop channel-specific strategies tailored to local service businesses.
• Drive lead generation, bookings, and in-store visits.
• Design and implement tracking and attribution frameworks for offline and hybrid conversion journeys.
• Define and monitor KPIs beyond standard ROAS.
• Conduct audience research, geo-targeting, and local market segmentation.
• Continuously test creatives, offers, and landing page strategies.
• Collaborate with internal stakeholders on offer positioning and campaign messaging.
• Participate in weekly sync calls, with otherwise asynchronous communication.

Requirements

• Experience in media buying and digital marketing.
• Strong understanding of paid advertising platforms.
• Ability to develop and execute marketing strategies.
• Proficiency in tracking and analytics tools.
• Strong analytical skills to monitor KPIs.
• Excellent communication and collaboration abilities.
• Experience with local market segmentation.
• Ability to work independently in a remote environment.

Benefits

• Work from anywhere in a remote position.
• Opportunity to work with diverse businesses.
• Flexible working hours.
• Access to a global network of professionals.
• Competitive salary and performance bonuses.