Media Buyer for a Marketing Company - Remote

Overview

We’re seeking an experienced Media Buyer to plan, execute, and optimize paid advertising campaigns focused on B2B lead generation.

In Short

• Plan, launch, and manage paid advertising campaigns across Meta Ads and Google Ads.
• Develop and optimize campaigns focused on B2B lead generation and customer acquisition.
• Drive qualified leads through the full sales funnel, from awareness to conversion.
• Monitor and analyze campaign performance, including CPL, CAC, ROAS, and lead quality.
• Continuously optimize targeting, creatives, copy, and bidding strategies to improve results.
• Collaborate with internal teams to align ads with landing pages, offers, and sales processes.
• Manage and allocate advertising budgets efficiently across platforms.
• Set up, manage, and optimize tracking to ensure accurate reporting.
• Prepare performance reports and provide actionable insights and recommendations.
• Stay up to date with platform updates, industry trends, and best practices.

Requirements

• Strong background in Meta Ads and Google Ads.
• Experience in full-funnel performance marketing.
• Ability to drive high-quality leads through the sales pipeline.
• Analytical skills to monitor and optimize campaign performance.
• Experience in budget management for advertising campaigns.
• Knowledge of tracking and reporting tools.
• Strong collaboration skills to work with internal teams.
• Up-to-date with industry trends and best practices.

Benefits

• Opportunity to work with a global team.
• Flexible working hours.
• Work remotely from anywhere.
• Access to professional development resources.
• Competitive salary and performance bonuses.