Senior Manager, Brand & Content Marketing - Remote

Overview

The Senior Manager, Brand & Content Marketing at CVS Health is responsible for shaping the CVS Healthspire Payor Solutions brand and storytelling to drive awareness and favorability.

In Short

• Lead the development of brand strategy and content strategy.
• Manage key brand channels including website and marketing channels.
• Collaborate with cross-functional teams on brand implementation.
• Drive business results by focusing on client and member needs.
• Utilize storytelling and data to enhance brand messaging.
• Engage in strategic planning and tactical execution.
• Ensure alignment with product marketing goals.
• Foster a culture of collaboration and influence within the organization.
• Navigate complex organizational structures effectively.
• Contribute to a mission of democratizing healthcare.

Requirements

• 7-10 years of experience in healthcare or relevant B2B industries.
• 3+ years of cross-functional leadership experience.
• 1+ years of people management experience.
• Expertise in B2B brand marketing.
• Proven ability to partner cross-functionally.
• Strong storytelling and communication skills.
• Adept at synthesizing complex information.
• Experience with Fortune 500 clients.
• Ability to drive impact across diverse teams.
• Familiarity with digital marketing strategies.

Benefits

• Comprehensive medical plan options.
• 401(k) plan with company matching.
• Employee stock purchase plan.
• No-cost wellness programs for all colleagues.
• Flexible work schedules and paid time off.
• Tuition assistance and dependent care resources.
• Confidential counseling and financial coaching.
• Retiree medical access.
• Support for diverse needs and preferences.
• Commitment to employee wellness and development.