Senior Manager of Video Copywriting - Remote

Overview

As a Senior Manager of Video Copywriting at Launch Potato, you will lead the copywriting function to enhance performance across paid media while ensuring a strong brand voice and creative excellence.

In Short

• Lead video copywriting strategy for performance marketing.
• Manage and mentor a team of writers.
• Analyze campaign data to optimize copy performance.
• Develop compelling video scripts for various platforms.
• Ensure compliance with messaging standards.
• Drive brand consistency across all paid media.
• Identify market trends to inform creative strategies.
• Oversee freelance writers and budget allocation.
• Build systems to improve creative operations.
• Collaborate cross-functionally to align messaging with business objectives.

Requirements

• 4–6 years of performance marketing copywriting experience.
• 2+ years in a creative leadership role.
• Strong portfolio of high-performing ads.
• Deep understanding of direct response principles.
• High proficiency in writing for social media platforms.
• Strong analytical mindset for data interpretation.
• Ability to manage teams and projects effectively.
• Experience in developing brand strategies.
• Excellent communication and collaboration skills.
• Proactive in identifying opportunities for improvement.

Benefits

• Competitive salary with profit-sharing bonus.
• Remote-first work environment.
• Diverse and inclusive company culture.
• Opportunities for career advancement.
• Access to a global team of high-performers.
• Flexible working arrangements.
• Comprehensive benefits package.
• Focus on personal and professional development.
• Performance-driven compensation structure.
• Commitment to diversity, equity, and inclusion.