Google Analytics Specialist - Remote

Overview

An overview paragraph about the job

In Short

• Implement and maintain tracking codes across websites and digital platforms.
• Set up and configure Google Analytics and Google Tag Manager accounts for conversion tracking on relevant metrics.
• Develop and maintain a comprehensive understanding of business goals, user behaviour, and key performance indicators (KPIs).
• Conduct in-depth analysis of website traffic, conversion rates, user behaviour, and marketing attribution to identify opportunities for improvement.
• Collaborate with internal and external stakeholders.
• Provide expertise and guidance on Google Analytics best practices, data integrity, and data governance.
• Stay updated with industry trends and advancements in web analytics and digital marketing to recommend innovative approaches.
• Train and educate team members on Google Analytics usage, data interpretation, and reporting capabilities.

Requirements

• Experience with Google Analytics and Google Tag Manager.
• Strong analytical skills and attention to detail.
• Ability to interpret data and provide actionable insights.
• Excellent communication and collaboration skills.
• Knowledge of digital marketing principles.
• Familiarity with SEO and PPC strategies.

Benefits

• Opportunity to work with a leading digital marketing agency.
• Collaborative and growth-oriented work environment.
• Access to ongoing training and development.
• Engagement with a diverse range of clients.