Senior Vice President, Marketing/Loyalty - Remote

Overview

The Senior Vice President, Marketing/Loyalty will play a pivotal role in developing and executing a comprehensive marketing and loyalty strategy aimed at driving new customer acquisition, customer retention, enhancing lifetime value, and engaging our members to support our growth objectives.

In Short

• Develop and execute a comprehensive loyalty marketing strategy.
• Continuously measure the performance of loyalty initiatives.
• Define and lead the long-term vision for the brand.
• Drive initiatives that increase brand awareness and recognition.
• Select, implement, and optimize the marketing tech stack.
• Hire, lead, inspire, and manage a high-performing marketing team.
• Oversee the marketing budget ensuring efficient allocation of resources.

Requirements

• 10-15+ years of experience in marketing leadership roles.
• Bachelor’s degree in marketing, business, or a related field; MBA preferred.
• Proven track record of building and scaling loyalty programs.
• Ability to think strategically about customer needs.
• Previous experience with B2B and B2C marketing.
• Proven track record of hiring and leading high-performing teams.
• Strong strategic mindset with the ability to balance innovative ideas.
• Strong analytical skills with experience in utilizing data.
• Exceptional written and verbal communication skills.
• Proven ability to work cross-functionally with various teams.

Benefits

• Opportunity to lead a high-impact marketing strategy.
• Work in a dynamic and collaborative environment.
• Competitive salary and benefits package.
• Professional development and growth opportunities.