Lifecycle Marketing Specialist - Referral, Loyalty & Retention Lead - Remote

Overview

Odd Bunch is on a mission to make fresh produce more affordable and accessible across Canada. We are a fast-growing, sustainable subscription-based produce service, helping Canadians save thousands of dollars on their grocery bills, supporting local farmers, fighting food waste, donating to families suffering from food insecurity, and building a better planet in the process.

In Short

• Lead referral, loyalty, and retention programs to enhance customer engagement.
• Create data-driven lifecycle marketing campaigns for onboarding, retention, and win-back.
• Analyze customer behavior, segmentation, and churn trends.
• Implement and optimize email, SMS, and push notification campaigns.
• Collaborate with product, sales, and customer service teams.
• Manage CRM tools and marketing automation platforms.
• Stay updated on industry trends and best practices.
• Proven experience in lifecycle marketing or customer engagement roles.
• Strong understanding of referral and loyalty programs.
• Impact-driven individual wanting to make a positive difference.

Requirements

• Experience in lifecycle marketing, CRM, or customer engagement.
• Understanding of referral and loyalty programs.
• Proficiency in CRM tools and marketing automation platforms.
• Strong copywriting and communication skills.
• Self-motivated with the ability to work independently.
• Understanding of the grocery and ecommerce industries.
• Experience with A/B testing and performance analytics.
• Comfortable in fast-paced environments.
• Familiarity with SQL and data visualization tools is a plus.
• Experience with design tools like Canva is a plus.

Benefits

• Health plan available after 6 months.
• Remote work with a flexible schedule.
• Free grocery plan.
• Paid Time Off (PTO) of 15 days.
• Strong potential for growth within the company.
• Compensation based on experience and qualifications.
• Annual bonus potential.