Performance & Lifecycle Marketing Manager - Remote

Overview

OCTI Management is a data-driven e-commerce growth company that scales and acquires direct-to-consumer brands in fashion, skincare, and beyond. We specialize in building long-term brand equity through multi-channel marketing strategies that optimize retention, organic growth, and profitability.

In Short

• Lead customer retention, organic growth, content strategy, and digital performance across multiple brands.
• Own customer retention strategies across email, SMS, and loyalty programs.
• Develop and automate lifecycle marketing flows.
• Implement SEO strategies to increase organic traffic and revenue.
• Manage influencer relationships and content collaborations.
• Develop organic social media strategies for brand growth.
• Analyze data analytics and attribution measurement.
• Manage and optimize paid advertising efforts across various platforms.
• Collaborate with cross-functional teams to execute marketing strategies.
• Focus on continuous learning and growth in marketing practices.

Requirements

• Proven experience in performance and lifecycle marketing.
• Strong analytical skills and data-driven mindset.
• Experience with SEO, content marketing, and influencer marketing.
• Ability to manage multiple projects and meet deadlines.
• Excellent communication and leadership skills.
• Familiarity with digital marketing tools and platforms.
• Creative problem-solving skills and innovative thinking.
• Experience in e-commerce marketing is a plus.
• Ability to work collaboratively in a fast-paced environment.
• Commitment to the company’s core values of transparency, accountability, and leadership.

Benefits

• Opportunity to work with a dynamic and innovative team.
• Professional development and growth opportunities.
• Flexible work environment with a focus on results.
• Competitive salary and performance bonuses.
• Health and wellness benefits.
• Engaging company culture with a focus on collaboration.
• Access to the latest marketing tools and technologies.
• Involvement in exciting marketing campaigns and initiatives.
• Supportive leadership that values employee input.
• Work-life balance and employee well-being initiatives.