CRM & Email Marketing Specialist - Remote

Overview

We are seeking an experienced CRM & Email Marketing Specialist to lead the planning, execution, and optimisation of GolfNow Europe’s email marketing, CRM, and automation efforts. This is a critical role as we scale across new territories, promoting cross-border and inter-country golf to a growing customer base.

In Short

• Plan, build, test, and deploy email campaigns across European markets.
• Manage personalised and segmented customer journeys to improve engagement and conversion rates.
• Develop and execute strategies to grow our email marketing database and subscriber base across Europe.
• Design and implement automated workflows, triggers, and behavioural email journeys.
• Manage and query complex data sets using SQL to segment audiences effectively.
• Develop and maintain dynamic content using HTML, AMPscript, and Salesforce Marketing Cloud tools.
• Ensure all campaigns comply with GDPR and local data privacy regulations.
• Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.
• Partner with the international marketing team to ensure alignment and consistency.
• Liaise with the US CRM team to ensure global best practices are leveraged in Europe.

Requirements

• Experience in CRM and email marketing.
• Strong knowledge of data management and automation tools.
• Proficiency in SQL and HTML.
• Familiarity with Salesforce Marketing Cloud.
• Understanding of GDPR and data privacy regulations.
• Strong analytical skills for performance monitoring.
• Excellent communication and collaboration skills.
• Ability to work in a hybrid environment.
• Experience in campaign management.
• Ability to work across international teams.

Benefits

• Generous benefits and perks.
• Financial security support.
• Wellbeing support.
• Enhanced work-life balance.
• Opportunity for career advancement.
• Be part of a growing and innovative company.
• Work in a hybrid setting.
• Engage with international teams.
• Contribute to a significant industry transformation.
• Work with leading marketing technologies.