Communication and Marketing Analyst (CMS) - Remote

Overview

The Communication and Marketing Analyst is responsible for providing strategic and operational support in loading, optimizing, and updating content in the Content Management System (CMS) Drupal, ensuring that the published information is accurate, current, relevant, and aligned with digital marketing and institutional communication objectives.

In Short

• Load and maintain web content in the CMS following brand and communication guidelines.
• Ensure content is optimized for users and search engines (SEO).
• Collaborate with the marketing team to implement campaigns, landings, and key updates.
• Conduct functionality tests to guarantee a smooth user experience.
• Monitor content performance (visits, clicks, conversions) and propose improvements based on data analysis.
• Prepare monthly reports on platform performance and campaigns in Salesforce Marketing Cloud.
• Document loading and maintenance processes to ensure operational continuity.

Requirements

• Experience with Content Management Systems, specifically Drupal.
• Knowledge of digital marketing strategies and SEO best practices.
• Familiarity with Salesforce Marketing Cloud.
• Strong analytical skills for data-driven decision making.
• Ability to work collaboratively in a team environment.
• Excellent communication skills in both written and verbal formats.

Benefits

• Opportunity to work in a dynamic marketing environment.
• Professional development and training opportunities.
• Collaborative team culture.