Marketing and Communications Manager - Remote

Overview

The Marketing Manager is responsible for supporting the credit union’s marketing efforts, with a focus on email marketing, content creation, and marketing automation. This role involves crafting compelling campaigns, managing blog and content strategies, executing workflows using CRM marketing automation tools, and driving engagement across digital channels. The ideal candidate will bring expertise in campaign optimization, audience segmentation, and performance analysis, along with exceptional writing and storytelling skills. If you’re passionate about delivering measurable marketing results and thrive in a collaborative environment, this is an opportunity to make a significant impact.

In Short

• Creates and facilitates the execution of a comprehensive content strategy aligned with credit union’s business goals and member needs.
• Works with media coordinator on asset development and social media strategy.
• Optimizes website content to improve organic rankings in search engines.
• Develops and implements workflows and automations within the CRM.
• Collaborates with cross-functional teams to improve member experience.
• Develops, executes, and optimizes personalized email marketing campaigns.
• Monitors, analyzes, and reports on marketing campaign performance.
• Ensures all marketing materials align with brand guidelines.
• Works directly with partners to plan and execute marketing campaigns.
• Actively identifies and organizes participation in various events.

Requirements

• Bachelor’s degree in marketing, advertising, communication or a related field.
• 2+ years of professional experience in marketing.
• Minimum one year experience in a leadership role.
• Proven experience in content creation, copywriting, and editing.
• Advanced knowledge of content management systems and marketing automation tools.
• Knowledge of SEO best practices and social media management.
• Strong analytical skills to interpret campaign performance data.
• Exceptional writing, editing, and storytelling skills.
• Ability to collaborate effectively with cross-functional teams.
• Self-motivated and resourceful with the ability to juggle multiple priorities.

Benefits

• Opportunity to work in a passionate team focused on clean energy.
• Flexible working environment with potential for remote work.
• Professional development opportunities.
• Supportive workplace culture.
• Engagement in meaningful projects that impact the community.