Global Paid Media Specialist - Remote

Overview

Much Better Adventures is seeking a data-driven Paid Marketing Specialist to fuel customer growth across North America, the UK, and other key international markets through digital performance marketing platforms.

In Short

• Develop and execute paid marketing strategies across key international markets.
• Manage and optimize Meta Ad campaigns focusing on North America and the UK.
• Support paid campaigns on additional platforms like Google Ads.
• Analyze customer insights and competition to maximize campaign performance.
• Track budgets and ensure optimal ROI.
• Monitor and analyze campaign performance, providing actionable insights.
• Define and evaluate paid media KPIs aligned with business growth goals.
• Collaborate with the content and marketing team for localized ad creatives.
• Stay updated with industry trends to keep strategies cutting-edge.
• Assist in planning and executing organic social strategies.

Requirements

• Experience in performance marketing and managing paid ad campaigns.
• Strong analytical skills for campaign performance analysis.
• Ability to work collaboratively in a cross-functional team.
• Proficiency in Meta Ads and Google Ads platforms.
• Experience with A/B testing and campaign optimization.
• Strong understanding of audience behavior and market trends.
• Excellent communication skills.
• Passion for adventure travel and outdoor activities.

Benefits

• Opportunity to shape marketing strategy across multiple markets.
• Work in a small, focused team with a shared passion for adventure.
• Environment that values learning, collaboration, and growth.
• Flexible working arrangements in a remote-first company.
• Contribute to a stand-out consumer brand in the travel industry.