Digital Marketing Leader – Patient Care Solutions - Remote

Overview

The Digital Marketing Leader – Patient Care Solutions will be instrumental in shaping and executing a comprehensive digital marketing strategy across the Segment and Sub-segment. This role will lead the charge in driving cross-functional digital innovation, spearheading high-impact campaigns and aligning digital marketing efforts with overarching business objectives.

In Short

• Develop and execute comprehensive digital marketing strategies.
• Use AI-driven insights for campaign success and user personalization.
• Lead strategy for web properties and omnichannel experience.
• Collaborate with corporate marketing on technology stack.
• Manage performance measurement and reporting.
• Oversee agency partnerships and budget allocations.
• Implement e-commerce marketing strategies across platforms.
• Track performance and optimize campaigns globally.
• Stay current with digital marketing trends and tools.
• Continuously evaluate emerging AI tools for digital performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in digital marketing, preferably in healthcare or B2B.
• Proven track record in managing successful digital campaigns.
• Strong understanding of digital channels and analytics platforms.
• Excellent communication and project management skills.
• Experience in agency management and media buying.
• Ability to work in a fast-paced environment with multiple stakeholders.
• Masters Degree in a related field is a plus.

Benefits

• Competitive benefits package including medical, dental, and vision.
• Paid time off and a 401(k) plan with contributions.
• Life, disability, and accident insurance.
• Tuition reimbursement opportunities.
• Professional development and challenging careers.