Class Marketing Manager - Remote

Overview

The Class Marketing Manager at MasterClass will be responsible for executing creatively compelling and effective launch campaigns for the classes offered on the platform, managing the end-to-end process from strategy to execution.

In Short

• Create launch programs that deliver category and class results
• Write creative briefs for marketing content
• Collaborate on go-to-market strategies with channel teams
• Ensure brand voice through creative collaboration
• Work cross-functionally with various teams
• Use data to inform marketing strategies
• Develop marketing plans with instructor teams
• Create and present plans to the marketing team

Requirements

• 5-7 years of marketing or brand management experience
• Experience managing complex campaigns
• Ability to leverage data for decision-making
• Experience writing marketing briefs and messaging frameworks
• Proactive and resourceful approach to problem-solving
• Excellent written and verbal communication skills
• Experience in entertainment or consumer lifestyle brands preferred

Benefits

• Competitive salary
• Equity options
• Comprehensive benefits including medical, dental, and vision
• Flexible PTO