Interim VP of Growth & Search Marketing Contractor - Remote

Overview

Madison Reed is looking for an interim VP of Growth and Search Marketing to provide leadership and operate a team of high performing acquisition and lifecycle marketers, as well as be hands-on execution in Paid Search Marketing during a 5 month period while team members are on maternity leave. In partnership with key leadership like the CMO and Channel GMs, you will lead brand, media, and new customer acquisition and drive revenue growth across all omni-channels of the Madison Reed brand with a priority focus on Owned & Operated (Direct to Consumer, Hair Color Bars) plus Wholesale and Amazon.

In Short

• Lead and coach a team of marketers in acquisition and lifecycle marketing.
• Develop and execute ongoing acquisition strategies.
• Oversee multi-channel marketing campaigns.
• Provide leadership for lifecycle marketing strategies.
• Collaborate with various teams for marketing initiatives.
• Report on key growth KPIs to executives.
• Financial planning and forecasting for acquisition business.
• Hands-on management of Paid Search channels.
• Implement and monitor testing initiatives for campaigns.
• Analyze data to measure marketing effectiveness.

Requirements

• 10+ years experience in growth marketing.
• 4+ years experience in Paid Search platforms.
• Expertise in paid social and digital advertising.
• Experience in geo-targeting and localized search marketing.
• Strong command of data analysis.
• Ability to build and lead a team.
• Creative and experimental mindset.
• Experience in growth forecasting and attribution modeling.
• Desire to roll up sleeves and execute marketing tasks.
• Strong product mindset for user acquisition.

Benefits

• Competitive contractor fee.
• Opportunity to lead a high-performing team.
• Work in a dynamic and innovative environment.
• Contribute to a growing brand in the beauty industry.
• Flexible work schedule as a remote position.