Institutional Product Marketing Manager - Remote

Overview

An independent project supporting the Marketing of the Lido protocol is seeking an experienced Institutional Product Marketing Manager to build and execute institutional marketing strategies. You will work on initiatives that drive the growth and adoption of stETH among institutional clients, enhancing our market position in the institutional DeFi space.

In Short

• Lead the creation and implementation of GTM plans for institutional-focused product offerings.
• Establish yourself as a trusted advisor with Institutional and cross-functional teams.
• Develop clear messaging that articulates the unique value proposition of stETH.
• Manage all aspects of event and campaign coordination.
• Create high-quality sales collateral for the Institutional team.
• Plan, execute, and measure integrated marketing campaigns targeting institutions.
• Build and maintain relationships with institutional partners for co-marketing initiatives.
• Act as the link between product management, sales, and marketing teams.
• Conduct research on institutional trends and competitor strategies.
• Monitor and analyze the performance of marketing initiatives for continuous improvement.

Requirements

• 2+ years of experience in product marketing or sales enablement within the blockchain industry.
• 5+ years of experience in product marketing with a focus on institutional clients.
• TradFi marketing background is a plus, with knowledge in crypto and digital assets.
• In-depth understanding of institutional client segments and their requirements.
• Ability to translate complex technical products into compelling value propositions.
• Proven track record of writing excellent content for institutional audiences.
• Experience working with sales teams to develop effective enablement resources.
• Proven negotiation, problem-solving, organization, and project management skills.
• Excellent analytical and strategic thinking skills.
• Ability to work effectively with internal and external clients.

Benefits

• Work remotely.
• Competitive fees in $.
• Flexible schedule.
• Funding for education and professional growth courses.
• Equipment and co-working reimbursement capabilities.
• Overseas conferences and community immersion.
• Long-term incentives.