Institutional Product Marketing Manager - Remote

Overview

Coinbase is seeking a passionate individual to join their Product Marketing team, focusing on the growth of their Institutional business and driving the go-to-market strategy for prime brokerage products.

In Short

• Develop and execute marketing strategy for Coinbase Institutional.
• Act as the voice of the customer for product messaging.
• Lead product launches and marketing campaigns.
• Collaborate with sales to create marketing collateral.
• Work cross-functionally to improve conversion rates.
• Measure and report on marketing initiatives' performance.
• Innovate on how to bring institutions into the cryptoeconomy.

Requirements

• 2+ years in institutional financial services or crypto product marketing.
• Strong storytelling skills.
• Experience in customer segment-oriented campaigns.
• Advanced quantitative and deductive skills.
• Excellent project management abilities.
• Self-starter with a hands-on approach.
• Ability to collaborate across teams.

Benefits

• Competitive salary with target bonus and equity.
• Comprehensive benefits including medical, dental, and vision.
• 401(k) plan.
• Remote work flexibility.
• Opportunity to work in a dynamic and innovative environment.