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CRM Performance Manager - Remote

Posted 3 days ago

Overview

The CRM Performance Manager plays a crucial role in embedding a data-first mindset within the CRM team, focusing on analytical frameworks that support player retention and engagement efforts.

In Short

  • Collect and analyze market, player, and campaign-level data.
  • Build advanced segmentation models for effective targeting.
  • Design and maintain performance dashboards and reports.
  • Evaluate campaign and journey performance for continuous improvements.
  • Provide guidance and support to the CRM department on analytics.

Requirements

  • Experience in data analysis or insights role, ideally within CRM.
  • Strong understanding of CRM performance metrics.
  • Hands-on experience with data tools like SQL, Excel, Tableau.
  • Experience in the iGaming sector is an advantage.
  • Excellent communication skills for simplifying complex data.

Benefits

  • Hybrid work policy.
  • 4 weeks of Workation.
  • Well-being allowance for active lifestyle support.
  • Private health insurance.
  • Discounts across various retailers, gyms, bars & restaurants.
  • Employee assistance program for support during challenging times.
  • Relocation package for non-Malta residents.

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