CRM Performance Manager - Remote

Overview

The CRM Performance Manager plays a crucial role in embedding a data-first mindset within the CRM team, focusing on analytical frameworks that support player retention and engagement efforts.

In Short

• Collect and analyze market, player, and campaign-level data.
• Build advanced segmentation models for effective targeting.
• Design and maintain performance dashboards and reports.
• Evaluate campaign and journey performance for continuous improvements.
• Provide guidance and support to the CRM department on analytics.

Requirements

• Experience in data analysis or insights role, ideally within CRM.
• Strong understanding of CRM performance metrics.
• Hands-on experience with data tools like SQL, Excel, Tableau.
• Experience in the iGaming sector is an advantage.
• Excellent communication skills for simplifying complex data.

Benefits

• Hybrid work policy.
• 4 weeks of Workation.
• Well-being allowance for active lifestyle support.
• Private health insurance.
• Discounts across various retailers, gyms, bars & restaurants.
• Employee assistance program for support during challenging times.
• Relocation package for non-Malta residents.