Vice President of Member Growth Marketing - Remote

Overview

League is seeking a performance-driven, innovative Vice President of Member Growth Marketing to lead the development and execution of lifecycle marketing strategies that activate, retain, and re-engage our members across all touchpoints.

In Short

• Lead the development of end-to-end lifecycle marketing strategies.
• Build and lead a high-performing Member Growth Marketing team.
• Collaborate with the Member Behavior team to translate insights into campaign tactics.
• Design, launch, and optimize high-velocity A/B and multivariate tests.
• Establish performance metrics and dashboards to monitor campaign success.
• Support Customer Solutions team with marketing playbooks and frameworks.
• Ensure tools and data infrastructure support scalable engagement campaigns.

Requirements

• Proven experience leading growth or lifecycle marketing teams.
• Success in designing and executing lifecycle marketing programs.
• Deep understanding of user segmentation and personalization.
• Strong analytical skills to interpret data and drive decisions.
• Track record of driving improvements in user activation and retention.
• Excellent communication and cross-functional influence skills.
• Experience with behavioral science or product analytics is a plus.
• Familiarity with Salesforce Marketing Cloud.

Benefits

• Competitive salary range based on experience.
• Opportunity to make a measurable difference in healthcare.
• Collaborative work environment with diverse teams.
• Access to cutting-edge marketing tools and technologies.
• Support for professional development and career progression.