User Acquisition Specialist for Paid Social - Remote

Overview

As a User Acquisition Specialist, you’ll play a vital role in creating paid social media acquisition strategies for mobile Apps, working closely with Paid Social and Product teams to drive organizational success.

In Short

• Create a paid social media acquisition strategy for Mobile Apps.
• Own and develop a social media advertising plan including photo and video content.
• Ensure campaign goals and deadlines are being fulfilled to the highest standard.
• Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok, Linkedin.
• Identify new channels for brand growth.
• Monitor trends in social media and translate insights into strategic opportunities.
• Manage relationships with in-house teams and external agencies.
• Execute continuous AB tests and analyze data for maximum ROI.
• Optimize copy for paid social ads campaigns.
• Collaborate with ASO specialists to maximize app visibility.

Requirements

• Experience in user acquisition and paid social media.
• Strong analytical skills and ability to interpret data.
• Proficiency in managing social media advertising campaigns.
• Ability to work collaboratively across departments.
• Familiarity with various social media platforms.

Benefits

• Opportunity to work in a diverse and inclusive environment.
• Chance to make a meaningful impact on products and processes.
• Continuous growth and learning opportunities.