Senior SEO Specialist – Strategy & Execution Lead - Remote

Overview

We are looking for a Senior SEO Specialist who will own and lead the entire SEO strategy. This is a high-impact, hands-on role that combines strategic vision with strong technical capabilities. You’ll be responsible for designing, implementing, and optimizing SEO initiatives across all our digital assets, with a strong focus on increasing organic traffic, brand visibility, and search engine rankings.

In Short

• Design and execute a comprehensive SEO strategy aligned with business goals.
• Perform competitive analysis, keyword research, and market trends to identify growth opportunities.
• Set measurable SEO KPIs (rankings, traffic, conversion rates).
• Conduct technical audits and resolve issues related to crawling, indexing, page speed, mobile responsiveness, structured data, Core Web Vitals, etc.
• Optimize site architecture, internal linking, URL structures, and canonicalization.
• Manage and improve sitemap.xml, robots.txt, schema markup, and redirection logic.
• Guide and implement SEO best practices in product pages, collections, and landing pages.
• Collaborate with content writers and product teams to optimize existing content and develop new assets that rank.
• Define and implement a white-hat backlink acquisition strategy.
• Monitor and manage domain authority and off-site signals.

Requirements

• 4+ years of experience in SEO with proven results (preferably in e-commerce or B2B).
• Strong knowledge of technical SEO and ability to perform hands-on optimizations.
• Familiarity with Shopify (or similar platforms), HTML, CSS, and basic JavaScript.
• Strong analytical mindset, comfortable working with large datasets and drawing insights.
• Excellent written and verbal communication in English.
• Proactive, independent, and self-driven... You get things done!

Benefits

• Fully remote work with hardware provided.
• Global team experience with clients in North America.
• Competitive USD compensation.
• Training and learning stipends.
• Paid Time Off (vacation, personal, study).
• A culture that values autonomy, purpose, and human connection.