Head of Global Marketing Campaigns & ABM - Remote

Overview

LaunchDarkly is looking for a Head of Global Marketing Campaigns & ABM to own the strategy, planning, and optimization of our Global Integrated Campaigns and Account-based Marketing (ABM) programs. As a key member of the Global Demand Generation team, you will be responsible for developing innovative, measurable, and scalable programs that drive pipeline and revenue growth.

In Short

• Lead the development and execution of a revenue-focused, multi-channel campaign strategy.
• Oversee the design and execution of scalable ABM programs targeting strategic accounts.
• Collaborate with marketing teams to drive measurable ROI and pipeline acceleration.
• Mentor and manage a high-performance team in a creative and data-driven environment.
• Establish KPIs for campaigns and ABM programs to measure effectiveness.
• Leverage data and analytics to assess campaign performance.
• Work cross-functionally with various teams to align on campaign strategies.
• Drive results through optimization and continuous improvement.
• Foster collaboration and influence across teams.
• Ensure a consistent customer experience across all channels.

Requirements

• 8+ years of experience in demand generation marketing.
• Proven success in designing and executing global marketing campaigns.
• Expertise in ABM programs and collaboration with sales teams.
• Deep understanding of demand generation channels.
• Strong analytical skills with a data-driven mindset.
• Exceptional leadership and communication skills.
• Experience in SaaS or related high-growth industry.
• Familiarity with feature management or technical audiences is a plus.

Benefits

• Competitive salary with potential for RSUs.
• Health, vision, and dental insurance.
• Mental health benefits.
• Collaborative and inclusive work environment.
• Opportunities for professional growth and development.