Global Head of Customer Marketing - Remote

Overview

The Global Head of Customer Marketing will be responsible for generating sales pipeline and helping to increase customer engagement and loyalty through the development and execution of innovative customer-focused marketing strategies.

In Short

• Develop and execute a comprehensive customer marketing strategy aligned with the company’s overall objectives.
• Focus on customer cross-selling and increasing customer lifetime value.
• Build targeted campaigns to enhance customer stickiness and maximize product adoption.
• Use customer data and analytics to identify key customer segments.
• Collaborate with customer success, product, and sales teams.
• Lead initiatives to increase customer engagement through personalized content.
• Work closely with product, sales, and brand teams to ensure alignment.
• Provide strategic direction for successful execution of marketing campaigns.
• Oversee the development and execution of integrated marketing campaigns.
• Define key performance indicators (KPIs) to measure success.

Requirements

• Proven experience (typically 7+ years) in customer marketing or related roles.
• Strong leadership and team management experience.
• Excellent understanding of customer data analytics and CRM tools.
• Exceptional communication and interpersonal skills.
• Experience in developing customer loyalty and retention programs.
• Ability to think strategically and execute tactically.
• Strong problem-solving and project management skills.
• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• Experience in SaaS, technology, or payments-based businesses.
• Familiarity with marketing automation platforms and CRM tools.

Benefits

• Inclusive and open environment for everyone.
• Equal opportunity employer.