Senior Product Marketing Manager, Equities - Remote

Overview

As a Senior Product Marketing Manager at Kraken, you will lead and execute the product marketing strategy for consumer Equities and xStocks offerings, driving growth through high-impact campaigns.

In Short

• Develop and lead Kraken’s Equities and xStocks growth marketing strategy.
• Own the full end-to-end campaign management process across various channels.
• Understand and optimize the customer journey to maximize LTV and retention.
• Translate complex financial products into easy-to-understand value propositions.
• Collaborate with product managers, growth teams, and design to align marketing efforts.
• Define, track, and report on key product KPIs.
• Serve as the voice of the customer to inform product roadmaps.

Requirements

• 6+ years of experience in Product Marketing Management, preferably in fintech or trading.
• Strong crypto expertise and understanding of stock market trends.
• Proven ability to drive growth strategies across different product lifecycle phases.
• A data-driven marketer with insights to optimize campaigns.
• Creative storytelling skills to differentiate Kraken in the market.
• Experience leading cross-functional teams in fast-paced environments.
• Strong communication and stakeholder management skills.
• Entrepreneurial mindset in a high-growth setting.

Benefits

• Work in a fully remote environment with a diverse team.
• Opportunity to influence the adoption of crypto products.
• Engage in a mission-focused company culture.
• Access to ongoing professional development and learning resources.