Product Marketing Manager - Remote

Overview

Keelvar is looking for a Product Marketing Manager (PMM) to accelerate our revenue growth and help shape the future of our AI-native sourcing platform. In this role, you’ll work closely with Product Marketing, Growth, GTM and Product to analyze customer behavior, craft compelling narratives, and build high-impact GTM and PLG programs that increase adoption, usage, and revenue.

In Short

• Develop compelling messaging, storytelling, and ICP for new and existing products.
• Partner with Marketing and Growth to build and launch high-impact GTM campaigns.
• Create product narratives and value propositions for enterprise buyers.
• Conduct customer and market research to uncover insights.
• Own and execute the content strategy across the product marketing lifecycle.
• Report on Product Marketing KPIs and campaign performance.
• Shape the foundations of Keelvar’s PLG motion.
• Build product-led experiences that drive acquisition and activation.
• Provide competitive intelligence for product roadmap and strategy.
• Collaborate in a fast-paced, innovative environment.

Requirements

• 3–5 years of Product Marketing experience in B2B SaaS.
• Experience with PLG models and self-serve environments.
• Strong GTM foundations and messaging experience.
• Proven ability to craft value propositions for enterprise use cases.
• Data-driven with strong analytical skills.
• Highly organized and able to prioritize in fast-moving environments.
• Entrepreneurial mindset and passion for high-growth tech environments.
• Bonus: experience in procurement or supply chain.

Benefits

• Competitive salary with a fast-growing organisation.
• 25 days holidays increasing with tenure.
• Flexible working hours and work-life balance.
• Inclusive, collaborative, and innovative culture.
• Generous leave offerings including Wellbeing days.
• Technology that enables high performance.