VP, Social Media Analytics - Remote

Overview

This position is posted by Jobgether on behalf of Movers+Shakers. We are currently looking for a VP, Social Media Analytics in the United States.

In this senior leadership role, you will spearhead the development of a best-in-class social media analytics capability, shaping how data informs creativity, strategy, and client outcomes. Sitting at the intersection of analytics, creative, and strategy, you will translate complex data into actionable insights that directly drive business impact. You will partner with internal teams and senior clients, ensuring that social intelligence is a central force powering campaigns. This is an opportunity to build, lead, and inspire a high-performing team while also representing the agency as a thought leader in the industry. The role combines strategic vision, hands-on expertise, and client-facing leadership.

In Short

• Building and scaling the agency’s social media analytics function from the ground up.
• Selecting, onboarding, and integrating advanced analytics tools and platforms (e.g., Sprinklr, Brandwatch, GWI, Talkwalker, Exolyt).
• Designing reporting systems that move beyond vanity metrics to deliver actionable insights.
• Developing frameworks for benchmarking, KPI setting, testing, and optimization across TikTok, Instagram, LinkedIn, Facebook, and Threads.
• Partnering with strategy, creative, and media teams to embed analytics into campaign development and optimization.
• Leading client conversations on measurement strategy, campaign effectiveness, and business impact.
• Mentoring, coaching, and scaling a high-performing analytics team.
• Championing data-driven culture internally and representing the agency externally at conferences, panels, and industry forums.

Requirements

• Proven experience in social media analytics and data-driven decision making.
• Strong leadership and team-building skills.
• Expertise in using analytics tools and platforms.
• Excellent communication and client-facing skills.
• Ability to translate complex data into actionable insights.
• Experience in campaign development and optimization.
• Strong understanding of social media platforms and their analytics.
• Strategic vision and hands-on expertise.

Benefits

• Opportunity to lead a high-performing team.
• Be a thought leader in the industry.
• Work in a dynamic and innovative environment.
• Competitive salary and benefits.
• Flexible working conditions.